For this reason, measurement systems C Level Executive List based on metrics are gradually establishing themselves that assess whether the advertising delivered online has actually been seen : we are talking, in particular, about viewability and targeting . Anyone involved in advertising knows that these are the two axes of evaluation: the C Level Executive List opportunity to be seen and the fact that it has been seen by the right target.An example? One in two banners is never C Level Executive List displayed because it is delivered in a page position that is not visible to the user.
More generally, only a percentage C Level Executive List of the impressions sold are actually seen by the user. Index of topics When an impression is really visible and on target How the market changes Targeting and beyond When an impression is really C Level Executive List visible and on target According to the standards defined by the Media Rating Council, an impression is considered “in-view” when at least 50% of its pixels are displayed for one second As expected, the real view rate is definitely below 100% for two main reasons: many users C Level Executive List leave a page perhaps opened by mistake) before a second.